Survey
Please take our quick and easy FIFA 2014 World Cup sponsorship survey compiled in associated with Hollis Sponsorship Awards. We will post the results on 21 July on the IMR website
1) Which Tier 1 sponsor was most effective in the 2014 World Cup?
Adidas
Coca-Cola
Hyundai/Kia
Emirates
Sony
Visa
2) Which Tier 2 sponsor was most effective in the 2014 FIFA World Cup?
Budweiser
Castrol
Continental
Johnson+Johnson
McDonald's
Moy Park
Oi
Yingli Solar
3) Which sponsor showed most overall creativity?
Adidas
Coca-Cola
Emirates
Hyundai/Kia
Sony
Visa
McDonald's
Budweiser
Castrol
Yingli Solar
Other, please specify
Comments
4) Which sponsor used social media best?
Adidas
Coca-Cola
Emirates
Hyundai/Kia
Sony
Visa
Budweiser
Castrol
Johnson & Johnson
McDonald's
Other, please specify
Comments
5) Which sponsor used micro-sites best?
Adidas
Coca-Cola
Emirates
Hyundai/Kia
Sony
Visa
Budweiser
Castrol
Johnson & Johnson
McDonald's
Other, please specify
Comments
6) Which sponsor had the best TV ad/s?
Adidas
Coca-Cola
Hyundai/Kia
Sony
Visa
Budweiser
Johnson & Johnson
McDonald's
Castrol
Continental
Other, please specify
Comments
7) Which sponsor used personal endorsements best?
Adidas
Coca-Cola
Sony
Hyundai/Kia
Visa
Emirates
Continental
Castrol
8) Which sponsor used sales promotion most effectively?
Adidas
Coca-Cola
Emirates
Hyundai/Kia
Sony
Visa
Castrol
Continental
Johnson & Johnson
McDonald's
Other, please specify
Comments
9) Which brand was the most effective ambusher?
Nike
VW
Beats
KFC
P&G
Heineken
Pepsi
Samsung
MasterCard
Red Bull
Other, please specify
Comments
10) Finally, who won the 'sponsorship' World Cup? Please enter the brand that you feel triumphed (including ambushers if relevant)
Please provide your email